The Role of Consumer Creativity in the Value Creation Process - Taillard, Voyer, Glaveanu - ESCP Europe 2017

Spring Camp by the Creativity Marketing Centre @ ESCP Europe
This international conference brought together a group of leading international researchers working at the intersection of creativity, marketing and consumer behaviour who presented some of their work on the fascinating and timely topic of Consumer Creativity.

Featuring Marie Taillard and Ben Voyer, Professors in Marketing at ESCP Europe, and Vlad Glaveanu, Professor in Psychology at Aalborg University.
http://www.creativitymarketing.org/