mercredi 10 février 2016

Is Luxury History ? - Jean Noel Kapferer, James Lawson - The Imagination Group 2013


 
As luxury brands extend their global reach and add more shades of luxury stretching down to the mass market, are they drafting new models for profitability and value growth or writing themselves into the history books ?

Imagination hosted an event at their Store Street office to explore these issues.

Speakers included bestselling author, Professor Jean-Noël Kapferer and James Lawson, Founding Director of Ledbury Research.

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